Saturday, August 27, 2011

Unit 9: Exercise 9-2 - Comparing Market Structures



Oligopoly
Monopolistic competition
Monopoly
Perfect competition
Number of firms

Small number of large firms
Large number of small firms
One
Many
Freedom of entry

Difficult
Relatively easy

Very difficult
Easy
Nature of product

Differentiated/undifferentiated
Slight differentiation
Unique – No close substitutes
Homogenous (undifferentiated)
Product example
Automobiles
Travel agent
Airports
Coffee
Implications for demand curve

Downward sloping (relatively inelastic)
Negatively sloped (relatively elastic)
Negatively sloped (moreso than oligopoly, firm has considerable control over price)
Horizontal (price takers)
Average size of firms

Large
Medium
Large (economies of scale)
Small
Possible consumer demand

Medium/high
Low/medium
High
Low
Profit making possibility

Medium
Low/medium
High
Very low/none
Government intervention

Medium
Medium (occasionally)
High
None
Positive quality
Better quality of service as they strive for customer loyalty
Some control over price
High profits can lead to initiatives beneficial to society e.g. technological breakthroughs
Keeps the market competitive

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